Affordable Advertising: How the Co-op Keeps Your Costs Low
For too long, brokers and agents have been trapped in a cycle of rising advertising fees on large, for-profit listing sites. These platforms set the rules, dictate the costs, and increase rates—often with little regard for the realities of rural land brokers and agents. The Land Broker Co-op was founded to change that.
Owned by and for Brokers
The Co-op is not steered by values common to venture-backed platforms, or monopoly-focused corporate mandates. We are 100% owned by the same land professionals we serve: brokers, agents, and appraisers across the country. This ownership model is the difference.
Shouldn’t you support the platform you own? Our focus remains on supporting your business through continuous enhancement of our marketing platform at a low cost, not maximizing profits for outside investors.
As a Co-op member, you’re not just a customer—you’re an owner. Our success is your success… keep your advertising dollars within your control.
As an owner, you have a say in how the organization is run, how advertising programs are structured, and where your membership dollars go. As we add members, your leads from the Co-op will increase exponentially.
We Break the Cycle of Increasing Ad Costs
The typical playbook for for-profit platforms is simple: dominate the market, raise prices, and force brokers to pay more each year just to maintain visibility.
Here’s what makes us different:
- Leads are not sold / shared with others… you cultivate it, you keep it
- Fair, consistent pricing designed for rural brokers and agents
- No premium pricing tiers to “buy” visibility
- No upcharge for lead access or listing enhancements
Our goal is to be your dominant listing platform, but without continuously raising prices and gouging your marketing budget. Your membership fee goes directly into maintaining and improving the platform you co-own—not into corporate bonuses or outside shareholder returns.
A Marketplace Built for You
The Co-op exists to give rural land brokers and agents a powerful, affordable alternative. You get:
- A strong independent listing platform with national reach
- Syndication to top land industry sites
- Listing tools and direct lead access at a fraction of typical costs
Most importantly, you get these benefits in a system that was designed by rural professionals, for rural professionals.
Protect Your Business from Runaway Ad Costs
The Co-op keeps advertising affordable because we understand the business pressures you face. We succeed when our members succeed—period.
